Brand Logo Design 101: Finding Inspiration And Key Factors

Any business, be it small or big, has a brand logo design, which is what we recognize the brand with. That is why when you are asked to design a logo you should not pick a random shape or color. Rather you should spend some time in choosing the right color, shape, and even the font as the logo will become the brand identity design. 

Whenever someone walks up to you asking you to create a logo design, the client is asking you to create a design that will reflect what the brand is. If you are looking for inspiration, here are a few tips that you should try out.

  • Check out design sites:

On the one hand, there are designers who have their own websites. On the other hand, there are many design websites of design agencies such as digitalpolo. You can check out those websites for inspiration. I am not asking you to look for company logo ideas. Instead, keep looking at different types of designs to draw inspiration from. If you want, you can also look into websites that have photographs.

  • Logo design of similar businesses:

Suppose you have gotten a client who belongs to the construction industry. While the client wants to convey the vision of the company through its brand logo design, you do not have any idea what you should focus on. In this case, you can check out the logo design that companies in a similar industry have. If you are creating a logo design for a construction company, the logo should represent strength, trustworthiness, etc. When you check out what other companies in the same sector are doing, you not only get an idea about what to do but also about what to avoid. That shall give you a good start.

  • Know the business vision:

You may think that it is unnecessary for you to know the vision of the company of your client to design the logo. However, I can tell you that the most successful corporate logo designs are created based on the vision of the company. Take a look at the ‘swoosh’ of Nike. It represents growth, speed, power, etc. and each of these emotions is connected to sports. So, knowing the vision of the company can actually give ideas to create the logo.

The factors to design an outstanding logo:

Now, you are inspired enough to create a logo design for your client. So, you must know the factors that are extremely important for you to design a logo successfully.

  • Simplicity is the key:

Keep the brand logo design as simple as possible. If the design is too complicated, it will only create confusion among the target audience. Besides, when the logo is minimized in size, the details may get lost. Keeping the logo design simple will ensure that it looks good on banners, letterheads, websites, letterheads, etc.

  • Maintain relevance:

If you are creating a logo design for a zoo, you need to create a relevant design for it. Irrelevant images will create a clash between the design and what the company offers. You should also choose the colors and the fonts carefully to make sure that the relevance is maintained.

Conclusion:

As I always mention, the idea behind creating a logo is not only to create the identity of the brand but it is also to convey what the brand is. Hence, you should spend some time and research before you can create a logo design for your client.

 

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